Case Study: Watson Seeds streamlines online seed ordering with Vital Hike’s bespoke e-commerce platform

Watson Seeds streamlines seed ordering with Vital Hike after 25 years in business

Watson Seeds, a large agricultural supplier based in Scotland, faced the challenge of integrating complex, bespoke functionality into a user-friendly e-commerce platform. They needed a digital solution that went beyond standard online shopping to help customers calculate the correct quantity of seeds to order, a task not possible with off-the-shelf systems. The vendor Vital Hike was engaged to develop this bespoke e-commerce platform.

Vital Hike built a custom e-commerce platform featuring a bespoke seed quantity calculator on each product page and an extensive knowledge hub. This solution made it quicker and more convenient for customers to place orders while reducing potential for human error. It also educated buyers, saving time for the customer service team and freeing up staff to concentrate on other areas of the business.

Watson Seeds