Case Study: Sacro achieves a modern, more inclusive brand and website with Vital Hike

Sacro refreshes brand and website with Vital Hike in a 2022 redesign

Sacro, a Scottish charity, approached the branding and design agency Vital Hike with the challenge of modernizing its brand identity and website. The goal was to create a clear and engaging contemporary brand that positioned Sacro as a leader in its field while honoring its long-standing reputation. The existing logo was potentially divisive, so they needed a more inclusive and trustworthy identity to suit their diverse audiences.

Vital Hike developed a new brand identity that represents Sacro's forward-thinking approach, using bright colors and a flexible illustration system based on a map of Scotland. They also created a new responsive website designed to simplify the user experience and make Sacro's services clearer to understand. The solution included the new tagline "Paths to positive change," resulting in a more personable and relatable online presence for the charity.

Sacro