Case Study: ITV Studios localizes Hell’s Kitchen USA for German FAST with VITAC

ITV Studios localizes Hell’s Kitchen USA for German FAST with VITAC, reaching 18 seasons

ITV Studios faced the challenge of localizing 18 seasons of its hit show 'Hell’s Kitchen USA' for the launch of a new German FAST channel. They required a high-quality dubbing and localization solution that was both cost-effective and flexible to support this long-tail strategy. They partnered with vendor VITAC to handle the German dubbing service.

VITAC implemented a voice-over dubbing solution, a common technique in Germany that kept some of the original dialogue and reduced studio time. They secured key voice talent, including the German Gordon Ramsay, while using a small pool of actors to lower costs. VITAC's rigorous quality control process ensured the best possible version was delivered. This partnership successfully localized the content for the new channel launch.

ITV Studios