Case Study: HOP Vietnamese achieves 35% lower labour costs with Vita Mojo

HOP Vietnamese - Customer Case Study

HOP Vietnamese, a quick service restaurant founded in 2015, wanted to bring Vietnamese street food to busy London professionals, but its growing need for meal customisation created operational inefficiencies. Around 30% to 40% of orders required personalisation, and HOP’s fragmented technology stack contributed to long queues, particularly during peak lunch hours, while labour costs were running at about 35% of sales.

Vita Mojo implemented an integrated Order Management System for HOP, combining digital ordering, POS, loyalty, kitchen management, and analytics into one platform. The shift to made-to-order service with digital kiosks and click-and-collect reduced labour costs by 35%, increased average transaction value by 20%, and boosted peak-hour throughput by 20%, helping HOP serve more than 300 customers per hour at its London Wall site.

HOP Vietnamese

Paul Hopper

HÔP Vietnamese