Case Study: CUPP achieves 9.7% higher AOV with Vita Mojo

CUPP increases AOV by 9.7% with Vita Mojo

CUPP, the UK's leading bubble tea cafe chain, faced operational challenges due to its complex menu and rapid growth as a franchisor. Their previous tech systems struggled with menu updates and stock management, creating friction for staff and customers. To establish stronger operational foundations, CUPP partnered with Vita Mojo to implement a unified Order Management System (OMS).

Vita Mojo's solution consolidated multiple platforms into a single system, enabling centralized management of in-store menus, POS, and delivery partners. This streamlined operations and improved staff flexibility. The results were significant: Vita Mojo helped CUPP increase its Average Order Value by 9.7%, achieve an 80% digital order adoption rate, and scale operational efficiency with higher order volumes and improved customer satisfaction.

CUPP