Case Study: Microsoft gains visibility into adoption friction with VisualSP

Microsoft improves workflow adoption visibility with VisualSP

Microsoft, a major user of Microsoft 365, SharePoint, Dynamics 365, and Copilot, faced a significant challenge in measuring true application adoption. The company could only track basic metrics like licenses and logins, which provided no visibility into where users were actually getting stuck, abandoning tasks, or struggling within critical workflows, leaving enablement teams to make decisions based on guesswork rather than evidence.

VisualSP implemented its solution to make this user friction visible directly within the Microsoft experience. The platform provided clear analytics on task abandonment and workflow stalls, allowing Microsoft to target in-app guidance at precise points of struggle. As a result, VisualSP enabled Microsoft to measure adoption based on improved workflow completion and user behavior, providing tangible proof of impact rather than just login data.

Microsoft