Case Study: The Cake Decorating Co boosts mobile conversions with Visualsoft CRO

The Cake Decorating Co boosts add to basket rates by 6.14% with Visualsoft

The Cake Decorating Co., the UK's largest cake decorating retailer, approached Visualsoft to improve their mobile shopping experience. Their challenge was to better understand mobile user behavior and optimize their platform for higher conversions, particularly focusing on the mobile and search user experience.

Visualsoft implemented a mobile-first solution by designing and testing an updated mobile header with new icons and text to make navigation and key features like search more accessible. This strategy resulted in a significant monthly revenue increase of £10.7k, a 6.14% boost in add-to-basket rates, and a 6.8% increase in users starting the checkout process, confirming the success of Visualsoft's approach.

The Cake Decorating Co