Case Study: Pond Planet restores accurate analytics with Visualsoft’s Cookease

Pond Planet restores accurate analytics in 9 weeks with Visualsoft

Pond Planet, a specialist aquatics retailer, faced a significant challenge after upgrading to Shopify. An increasing number of customers were rejecting analytics cookies, which led to suppressed reporting and an unclear view of onsite behavior and marketing performance. This data gap hindered their ability to make reliable business decisions. Visualsoft implemented the Cookease app to address this issue.

Visualsoft's solution utilized Cookease to deploy Google’s Advanced Consent Mode v2 on Pond Planet's Shopify store. This allowed for anonymous, consent-safe data collection, enabling Google to model the missing data. After nine weeks, modelled data fully restored accurate user, session, and behavioral metrics in Google Analytics. This restored complete visibility of customer journeys and returned dependable analytics for confident decision-making.

Pond Planet