Case Study: Leader Trade achieves award-winning email engagement and revenue growth with Visualsoft

Leader Trade lifts email revenue 120% with Visualsoft

Leader Trade, a new online store from the Leader Online Group, faced the challenge of launching with zero subscribers and needing to build brand awareness and revenue. Visualsoft implemented a digital marketing and email strategy to address this.

Visualsoft created a cohesive automated email journey, including a welcome series, which surpassed all targets. The campaign delivered a 368% increase in subscribers, a 120% increase in direct revenue from email marketing, and achieved a click-through rate 283% above target. This award-winning work earned the title of Email Content Campaign of the Year at the 2023 UK Content Awards.

Leader Trade