Case Study: Leader Group achieves unified eCommerce growth with Visualsoft’s Shopify migration

Leader Group boosts sales 5% with Visualsoft on Shopify

Leader Group, a UK home improvement retailer, faced operational friction and a disjointed customer journey from managing separate websites for its Leader Doors and Leader Floors brands. To support growth, they needed a unified, scalable platform. Visualsoft, a long-time partner, helped them migrate and merge these sites onto Shopify.

Visualsoft executed a full migration to Shopify, integrating systems like Brightpearl and implementing features such as a bespoke flooring calculator and merged navigation. They also managed a coordinated marketing launch to protect performance. The results included a 5% increase in total sales, a 12% rise in gross sales, and an 11% growth in orders in the first four weeks post-launch, establishing a stronger platform for future expansion.

Leader Group