Case Study: LD Mountain Centre boosts conversion and basket additions with Visualsoft CRO

LD Mountain Centre boosts basket additions by 52.8% with Visualsoft

LD Mountain Centre, a long-established outdoor retailer, partnered with Visualsoft's CRO team to improve their customer journey and shopping experience. Their challenge was that many customers landed on product pages, but aspects of the journey were not working effectively, preventing products from being added to baskets.

Visualsoft's solution involved user testing to identify a key frustration: a dropdown menu for sizes did not show stock availability. They replaced the dropdowns with clear square swatches that immediately indicated if a size was out of stock. After a month-long test, Visualsoft's implementation led to a 36% increase in user conversion rate and a 52.8% increase in products added to the basket.

LD Mountain Centre