Case Study: Jayley achieves 44% ROI growth with Visualsoft's paid search

Jayley boosts ROAS by 44% with Visualsoft

Visualsoft partnered with Jayley, a retail customer, to address challenges in their paid search performance. Jayley's primary goal was to achieve 30% revenue growth in 2024 while maintaining a return on ad spend (ROAS) above £3. They faced anticipated seasonal plateaus in Q2 and Q3, where conversion rates and ROI traditionally declined due to increased competition and changes in consumer habits.

Visualsoft's solution involved strategic optimizations to their Google Ads campaigns, including regular bid strategy adjustments and a shift to a 'No-Asset' approach in Performance Max. A key initiative was a highly successful collaboration capitalizing on the Taylor Swift album release and tour. This resulted in a 44% increase in ROAS, a 46% increase in revenue, and an 11% increase in conversion rate year-over-year for the first three quarters, significantly exceeding Jayley's targets.

Jayley