Case Study: HMV boosts online sales with Visualsoft Meta advertising

HMV boosts traffic 1,112% with Visualsoft

Visualsoft helped HMV, an iconic high street record store with over 100 years of history, boost its online sales through Meta advertising on Facebook and Instagram. The challenge was to shift the brand's focus and drive growth through social media spend.

The solution implemented by Visualsoft's Paid Social team involved creating purpose-built campaigns to react to new releases and showcase exclusive products, alongside evergreen business-as-usual campaigns. This strategy delivered exceptional results for HMV, including a 1,112% boost in traffic, a 146% increase in revenue, and a 105% boost in ROAS.

HMV