Case Study: HMV achieves 79% revenue growth with Visualsoft affiliate marketing

HMV boosts revenue 79% with Visualsoft

Visualsoft partnered with HMV, a leading music and entertainment retailer, to unlock a new and incremental revenue stream through affiliate marketing. The challenge was to establish this channel as a primary source of revenue and customer acquisition without over-reliance on any single partner.

Visualsoft implemented a strategic affiliate marketing program, carefully selecting premium partners from various verticals and continuously testing for true incrementality. The solution included display remarketing campaigns with partners like Incubeta. This approach drove a 79% increase in total revenue, a 6% increase in average order value (AOV), and achieved a remarkable return on ad spend (ROAS). The channel became a primary revenue stream for HMV, acquiring 60% new customers on average.

HMV