Case Study: Groomers achieves 370.6% ROI with Visualsoft's targeted Crufts campaign

Groomers achieves 370.6% ROI with Visualsoft

Visualsoft partnered with Groomers, a leading UK dog grooming supplier, to build momentum and increase sales around their appearance at the Crufts dog show. The challenge was to capitalize on this major real-world event to increase subscriber awareness and promote exclusive offers.

The solution was a multi-channel digital marketing campaign, with a core of seven targeted emails supported by PPC and social media. Visualsoft's strategy used customer segmentation and event-aligned content, featuring timers and personalized subject lines. The campaign was a major success, delivering a 370.6% return on investment and a remarkable 81.6% email open rate.

Groomers