Case Study: Dusk Lighting achieves 1,770% revenue growth with Visualsoft email automation

Dusk Lighting boosts Browse Abandonment revenue 1,770% with Visualsoft

Dusk Lighting, a modern lighting retailer, migrated from the Visualsoft email platform to Klaviyo. While the overall transition was successful, a key Browse Abandonment email flow with a default one-hour delay was underperforming and failing to re-engage browsing customers effectively.

The Visualsoft team analyzed the issue and implemented a strategic optimization, reducing the email delay from one hour to 30 minutes. This small, data-driven change transformed the flow's performance, driving a 1,770% month-on-month revenue increase and generating £29,905 from the flow alone, validating the Klaviyo platform investment.

Dusk Lighting