Case Study: CHO boosts summer shorts sales with Visualsoft

CHO boosts revenue 50% with Visualsoft

CHO, a premium fashion retailer, faced the challenge of boosting summer sales for its shorts category in a highly competitive eCommerce market. The vendor, Visualsoft, implemented a tailored digital marketing campaign to address this challenge, focusing on strategic content and user experience enhancements rather than competing directly on saturated search terms.

Visualsoft's solution involved creating unique, audience-tailored pages and content informed by keyword and social media trend research. This included new site filters and internal linking strategies. The campaign was also extended across email and PPC channels. As a result, Visualsoft drove a 50% increase in revenue and a 33% boost in transactions for CHO. They also gained 605 new ranking keywords and improved 457 existing ones, alongside significant uplifts in organic sessions and cross-channel performance.

CHO