Case Study: KOAA News5 breaks a national story with Visualping

KOAA News5 breaks a national story 48 hours early with Visualping

The customer, KOAA News5, faced the challenge of monitoring numerous government and agency websites for quiet updates that could lead to stories. Their investigative reporter, Brett Forrest, needed a better way to track these changes without manually checking each site daily, a process that was impossible to maintain consistently. He turned to the vendor, Visualping, after learning about its service through a journalist group chat.

Using Visualping's service, specifically its Journalist Program, the reporter set up alerts for approximately ten key websites. This solution allowed him to be automatically notified of changes, which led directly to him breaking a major national story about a quiet political appointment days before any other outlet. The vendor's tool provided a significant competitive advantage, resulting in local and national pickup of the story and establishing the reporter as the primary source for the scoop.

KOAA News5