Case Study: Dievole builds a global digital presence and expands reach with Visually's infographics

Why Dievole Picked Fresh Infographics to Promote Its Well-Aged Wine

Dievole, a thousand-year-old winery and resort in Tuscany, faced the challenge of moving beyond traditional offline marketing after a 2012 ownership change. The marketing team wanted to build a global digital presence and position Dievole as an educational, authoritative resource for wine enthusiasts—something the Italian wine market was largely neglecting.

They partnered with Visually to create branded infographics (notably The Perfect Day in Tuscany and How Wine Is Made) that explain pairings, vine cycles, and cultivation. Those visuals became anchor content across the website, blog, newsletters, PR, social and PPC campaigns, helping Dievole expand reach, engage knowledgeable wine fans, and create durable assets that support sales and long-term digital growth.

Dievole

Elena Oprea

Marketing Lead