Case Study: VTS educates complex audiences with infographics from Visually

How VTS used infographics to teach their audience about a complex solution

VTS, a leading commercial real estate leasing and asset management platform, needed a better way to explain its complex solution to a diverse audience of brokers, managers, and executives. The challenge was scaling content production while helping non-technical personas understand how the platform would change their day-to-day work. VTS partnered with Visually to create infographic content for this purpose.

Visually helped VTS produce a persona-based infographic series showing “a day in the life” of key stakeholders, making the product easier to understand and more engaging. The campaign was used across email, social media, and inbound marketing, generating nearly 5,000 impressions, a 2:50 average time on page, and 60 organic keywords, while also improving VTS’s ability to deliver content on a reliable schedule.

VTS

Julia Woodward

Marketing Content Manager