Case Study: National Forest Foundation achieves an evergreen, high-impact video content strategy with Visually

How The National Forest Foundation Grew an Evergreen Content Strategy

The National Forest Foundation, the official nonprofit partner of the USDA Forest Service, needed a cost-effective way to raise public awareness and engagement for national forests despite limited time and budgets. Faced with the challenge of maximizing impact from scarce resources, the team aimed to create visual content that could reach multiple audiences and endure beyond a one-off campaign.

They partnered with Visually to produce a short, 67-second animated video built from existing collateral and designed for reuse across emails, pitches, social channels and the website. The evergreen asset has generated 27,000+ views, lives on the foundation’s homepage and video channels, is regularly shared by partners, and continues to deliver ongoing engagement and value.

National Forest Foundation

Hannah Ettema

Communications & Development