Case Study: Pareto Fundraising achieves top‑10 conference presentation and repeat invite with Visually

How Pareto Uses Data Visualization to Give Charities a Leg Up

Pareto Fundraising is an analytics consulting firm working with 80% of Australia’s largest nonprofits, producing a 300‑page State of Donation report from vast transactional and market data. Their challenge was to translate complex, large-scale analysis into a contemporary, engaging format for a national fundraising conference — something their in-house statistical tools couldn’t fully deliver on their own.

Pareto partnered with a design-focused data visualization team, kept the brief open to creative input, and shifted from a one‑page infographic to a tailored presentation format. The result was a standout, highly engaging talk that scored in the top 10% of conference presentations, earned strong delegate feedback, met Pareto’s internal standards, and secured an invitation to present again.

Pareto Fundraising

Clarke Vincent

Head of Marketing & Business Development