Case Study: Cove grows demo sales 50% with VisualFizz's SEO, PPC, and web development

Cove grows demo sales 50% with VisualFizz

Cove, an AI-powered platform for the architecture, engineering, and construction (AEC) industry, faced significant challenges after a website overhaul severely damaged its search visibility. The company was also undergoing a pivotal rebrand, needing to shift market perception from a SaaS point solution to an end-to-end AI consultancy. To increase brand visibility, attract AEC decision-makers, and lower its cost-per-acquisition, Cove partnered with the marketing agency VisualFizz.

VisualFizz implemented an integrated solution combining SEO, PPC, and web development to rebuild Cove's online foundation and reposition its brand. The strategy included a technical SEO recovery, a seamless domain migration, and PPC campaigns restructured around AI services. This approach successfully increased organic sessions by 60.88% and grew the number of keywords ranking in Google's top 10 by 75.32%. Most importantly, it drove a 49.71% increase in completed demo requests, Cove's primary conversion metric, providing a continuous pipeline of high-value B2B leads.

Cove