Case Study: Perfetti Van Melle improves trade promotion effectiveness and efficiency with Visualfabriq

Perfetti Van Melle drives trade promotion efficiency and effectiveness with Visualfabriq

Perfetti Van Melle, one of the world's largest manufacturers and distributors of confectionery and chewing gum, sought to improve the efficiency and effectiveness of its trade promotions. The company partnered with vendor Visualfabriq, leveraging its agentic AI platform for Revenue Growth Management and Trade Promotion Optimization to gain better insights and create win-win scenarios with retailers.

Visualfabriq's solution provided an insights-driven approach to analyze promotions and identify opportunities. The implementation led to Perfetti Van Melle finding multiple win-win opportunities with its retail partners, driving greater promotional effectiveness and efficiency. The vendor's platform enabled the commercial team to move from insight to decision at speed without requiring data science expertise.

Perfetti Van Melle