Case Study: Reckitt Benckiser achieves streamlined claims management and improved accrual accuracy with Visualfabriq

How Reckitt Benckiser uses the Claims Module

Reckitt, a global producer of health, hygiene and home products, needed a reliable way to manage retailer claims—matching claims to promotions, enforcing workflows and improving accrual accuracy across markets. To address these challenges, Reckitt adopted Visualfabriq's Claims module to centralize claims handling and give teams the tools to validate and, when necessary, challenge retailer submissions.

By deploying Visualfabriq, Reckitt automated claim-to-promotion matching, standardized workflows and gained analytics for accrual accuracy, enabling teams to check and dispute questionable claims. Visualfabriq’s solution delivered faster dispute resolution, reduced erroneous claims and measurable improvements in accrual accuracy and claim validation metrics for Reckitt.

Reckitt

Jac van Hout

Sales Controller