Case Study: L’Oréal achieves improved ROI with Visualfabriq's AI-driven RGM platform

How L’Oréal Leverages AI to Structurally Improve ROI

L’Oréal partnered with Visualfabriq to tackle a core CPG challenge: how to use AI to improve Revenue Growth Management and structurally boost ROI. Facing pressure to become more efficient and future-ready, L’Oréal sought an applied AI-driven RGM solution that would increase transparency, accessibility and cross-functional collaboration.

Visualfabriq implemented its applied AI-driven RGM platform and solutions for L’Oréal, delivering tangible cost and time savings, a “One Version of the Truth” for decision-making, and a shift to an AI-powered operating model. The Visualfabriq partnership produced measurable business impact—accelerating RGM outcomes and structurally improving ROI while enabling L’Oréal to scale AI across the organization.

L’Oréal

Oskar Toerneld

AVP of Revenue Growth Management