Case Study: Jack Link's achieves industry-leading Revenue Growth Management and Trade Promotion Optimization with Visualfabriq

How Jack Link’s Beefs up Growth with Industry Leading RGM

Jack Link’s, the leading protein snack company in the US, faced the challenge of scaling its Revenue Growth Management (RGM) and Trade Promotion Optimization (TPO) capabilities across the EMEA region. To build industry‑leading RGM, the company needed stronger foundational data, a single disciplined planning process, automated evaluation and improved commercial execution — goals it pursued in partnership with Visualfabriq and its AI‑enhanced RGM/TPO platform.

Visualfabriq helped Jack Link’s implement an integrated solution that centralized data, standardized planning, automated promotion evaluation and supported commercial decision‑making. As a result, Jack Link’s strengthened its RGM and TPO capabilities in EMEA, accelerating planning cycles, improving execution and establishing a clear growth path — outcomes highlighted in a Visualfabriq‑sponsored POI webinar attended by 300+ CPG professionals.

Jack Link’s

Adam Smith

Finance Director