Case Study: Arla accelerates AI maturity and boosts Revenue Growth Management with Visualfabriq

How Arla grows towards AI maturity, significantly enhancing their Revenue Growth Management

Arla, the world’s largest organic dairy producer, faced the challenge of moving from pilots to practical AI-driven Revenue Growth Management (RGM) while keeping implementation fast, grounded in strong master data, and supported by ongoing change management. To address this, Arla partnered with Visualfabriq and adopted Visualfabriq’s SaaS RGM platform with applied AI as the foundation for their AI maturity journey.

Using Visualfabriq’s platform and an agile, MVP-first approach, Arla rapidly deployed advanced AI-driven RGM capabilities, iterating to build momentum and user adoption. The result was accelerated time-to-value—improved ways of working and better promotional results from day one—and a clear, scalable roadmap for growing AI maturity and significantly enhancing RGM underpinned by Visualfabriq’s solution.

Arla

Natalie Vandersluis

Senior Solution Architect & Business Expert