Case Study: Perfetti Van Melle achieves promotional efficiency and effectiveness with Visualfabriq

Driving Promo Efficiency and Effectiveness at Perfetti van Melle

Perfetti Van Melle, one of the world’s largest confectionery and chewing gum manufacturers, faced the challenge of balancing promotional efficiency with promotional effectiveness. At the 2020 Visualfabriq user event, Niels Snoek, Business Insights Manager at Perfetti Van Melle, described how they partnered with Visualfabriq and used its platform to analyze promotions and develop a structured project approach to identify better trade‑offs and win‑win scenarios.

Using Visualfabriq’s solution, Perfetti Van Melle analyzed its promotion portfolio, created standardized project workflows, and identified multiple win‑win promotion opportunities that improved promo decision‑making. The case reports clear gains in promo efficiency and effectiveness driven by Visualfabriq’s analytics, and although no specific numeric metrics were published in the presentation, the team highlighted several concrete opportunity areas and measurable improvements in promotional outcomes.

Perfetti Van Melle

Niels Snoek

Perfetti Van Melle