Case Study: Unity Group revitalizes its brand and web presence with Visual71

Unity Group refreshes brand and web presence with Visual71 after 20+ years

Unity Group, a major Polish IT company, sought to refresh its brand to support its expansion into international markets. They engaged the vendor Visual71 for a comprehensive rebranding and web design service to create a new visual identity that would better reflect their core values and present them as an attractive and reliable IT partner.

Visual71 implemented a solution that began with workshops to gather stakeholder insight, which informed a new communication strategy and visual identity design. This included developing a suite of custom printed and digital marketing tools and an enhanced web presence. The new identity successfully repositioned Unity Group's extensive industry experience as a key advantage, providing them with the consistent branding needed to compete effectively. Visual71's work helped initiate the desired change both inside and outside the organization.

Unity Group