Case Study: Viasat achieves a scalable in-flight Wi‑Fi experience with Visual Logic

ViaSat scales in-flight Wi-Fi for 60+ airlines with Visual Logic

ViaSat, a global communications company, faced a significant challenge scaling its One-Fi in-flight Wi-Fi platform. Each airline customer required a uniquely branded portal, leading to dozens of bespoke implementations that created complexity for engineering teams and made product decisions difficult to scale. Visual Logic partnered with ViaSat to determine how to serve dozens of divergent airline brands without building each experience from scratch.

Visual Logic implemented a scalable design framework and product strategy for ViaSat. The solution shifted the approach from custom builds to a modular system with configurable templates, standardized user journeys, and rules for premium experiences. This reduced the engineering burden through repeatable patterns, created stronger alignment across internal teams, and delivered a more consistent passenger experience, future-proofing the platform for evolving expectations.

ViaSat