Case Study: ViaSat builds a human-centered in-flight advertising platform with Visual Logic

ViaSat designs human-centered in-flight ads with Visual Logic for 50 million passengers monthly

ViaSat, a provider of high-speed in-flight Wi-Fi for over 60 airlines, faced the challenge of monetizing ads without compromising the passenger experience. They needed to build an advertising ecosystem that balanced the competing goals of advertisers, airlines, and passengers while being technically feasible. Visual Logic partnered with them to develop a clearer product strategy grounded in human-centered research.

Visual Logic implemented a solution by shifting ViaSat from bespoke ad units to a modular, scalable system of ad formats and user journeys. This approach reduced engineering overhead and created a foundation for consistent, configurable experiences. The work established a shared vision, accelerated the implementation of tactical ad products, and laid the groundwork for long-term differentiation, impacting over 50 million monthly passengers.

ViaSat