Case Study: Viasat achieves scalable lead-to-cash efficiency with Visual Logic

Viasat cuts a 4-day process to instant with Visual Logic

Viasat Inc, a global communications company offering satellite internet services, faced significant internal challenges with its fragmented and inefficient lead-to-cash processes. These outdated workflows created friction for employees and hindered the company's growth across its multiple business units. Viasat engaged Visual Logic to streamline these business tools and workflows, aiming to reduce buying friction and restore organizational confidence in their ability to modernize.

Visual Logic conducted extensive user research and designed a unified, automation-ready experience within Salesforce and surrounding systems. Their solution consolidated disparate tools, reduced manual data entry, and created a scalable framework for the future. The results were substantial, including cutting a specific four-day process down to an instant and consolidating quoting efforts from three systems into one. Most importantly, Visual Logic delivered a template that provided clarity and efficiency across all of Viasat's business units.

Viasat Inc