Case Study: Pella Corporation streamlines B2B order tracking with Visual Logic

Pella Corporation unifies B2B order tracking across 20 manufacturing locations with Visual Logic in 3.5 years

Visual Logic partnered with Pella Corporation, a leading manufacturer of windows and doors, to address a significant challenge. Pella's internal systems and customer-facing applications were outdated, leading to fragmented information flow. Their B2B customers and dealers lacked an easy way to get accurate, up-to-date order statuses, which burdened sales reps and support teams with constant inquiries.

Visual Logic designed and launched the PellaPro mobile and web applications, creating a unified platform for tracking orders and service requests. They consolidated multiple data sources into a single, clear tool and established a design system for consistency. The solution provided fast self-service for contractors, reduced the workload on support teams, and allowed Pella to sunset several legacy systems. Visual Logic helped build a trusted digital experience that differentiated the Pella brand and established a strong foundation for future growth.

Pella Corporation