Case Study: Feeding America increases food distribution capacity with Visual Logic's service design strategy

Feeding America boosts food distribution capacity with Visual Logic’s 25% agency growth strategy

Feeding America, the nation's largest hunger-relief network, faced a challenge in increasing its food distribution capacity due to the diverse and often limited capabilities of its local agencies. Partnering with Visual Logic for a service design and network strategy project, they sought to uncover the barriers preventing these agencies from meeting the growing demand for help.

Visual Logic conducted extensive research, creating unique agency personas to understand their different capacities and motivations. This led to the "Better Together" framework, which shifted the strategy from enforcing uniform standards to empowering agencies based on their unique strengths. The solution provided Feeding America with a clear plan and shared language to improve collaboration, ultimately enabling the network to distribute more food by leveraging the diverse capacities of all its agencies.

Feeding America