Case Study: Cargill builds farmer trust and boosts digital sales with Visual Logic UX design

Cargill boosts digital sales with Visual Logic by redesigning farm tools for trust

Visual Logic partnered with Cargill, a dominant agribusiness handling a quarter of all U.S. grain exports, to address a major challenge. Despite having a usable mobile application, Cargill was converting less than 2% of its sales digitally, and farmers remained heavily dependent on the company's stretched sales team for making crucial selling decisions.

The solution implemented by Visual Logic was a complete redesign of the application from the ground up. They created a personal, conversational, and high-touch tool that curated data to build farmer confidence, including an AI voice engine modeled on Cargill's sales team. This new approach focused on trust and decision-making support, which successfully decreased farmers' reliance on the sales team and increased digital sales conversion.

Cargill