Case Study: Bobcat achieves a unified dealer experience with Visual Logic UX design and product strategy

Bobcat unifies dealer workflows in 5 months with Visual Logic

Visual Logic partnered with Bobcat, a major manufacturer of compact equipment, to address a significant challenge within its dealer network. Bobcat's dealers were struggling with a fragmented and complex ecosystem of internal applications used for quoting, configuring, selling, and servicing equipment. This disjointed experience increased cognitive load, slowed down sales processes, and eroded the dealers' trust in the system.

The solution implemented by Visual Logic was a comprehensive UX design and product strategy initiative. This involved extensive user research, the creation of detailed personas and journey maps, and the design of a unified Bobcat Dealer Portal concept. The new platform featured a role-specific dashboard, a reorganized information architecture based on user tasks, and a single, consistent application for all tools. As a result, Visual Logic provided Bobcat with a scalable foundation that increased clarity and consistency, reduced friction for dealers, and unlocked a clearer path for the company's future digital evolution.

Bobcat