Case Study: BuildDirect achieves a 20-to-1 ROI in four months with Visual IQ

With Visual IQ, BuildDirect Nets a 20-to-1 Return on Investment in Just Four Months

BuildDirect, one of the fastest growing home renovation materials companies in the world, was struggling with an inaccurate, rules-based marketing measurement approach that only captured 40% of customer interaction data. This left the company unable to fully connect early marketing activity to online sales and call center conversions, creating inefficiencies and an estimated $7 million revenue gap. BuildDirect turned to Visual IQ and its marketing optimization platform to improve ROI and guide better planning decisions.

Visual IQ centralized BuildDirect’s marketing data, introduced shared KPIs, and used the TrueAttribution model to measure the impact of each channel across the full customer journey. The solution helped BuildDirect uncover the value of display, affiliate, and paid search efforts, leading to smarter budget allocation, lower costs, and stronger performance. In just four months, Visual IQ helped BuildDirect achieve a 7% increase in total revenue, a 20-to-1 ROI, 13% more leads, 53% more revenue from display changes, and 5x more margin per dollar spent on affiliate marketing.

BuildDirect

Iain Rutgers

Marketing Analyst