Case Study: Windstream achieves a 45% increase in sales volume with Visual IQ

Windstream - Customer Case Study

Windstream, a leading provider of network communications, needed a better way to understand how its digital marketing across desktop and mobile was driving sales. Working with agency partner The Media Kitchen, the company turned to Visual IQ and its Marketing Intelligence Platform after relying on last-click data left them unable to see the true impact of channels, devices, and media partners on conversions and cost per sale.

Visual IQ consolidated Windstream’s performance data and used cross-device attribution to reveal which tactics were most effective, helping the agency optimize spend across channels and devices. The results were strong: Windstream achieved a 31% decrease in cost per sale and a 45% increase in sales volume, including a 70% lift in mobile display conversions and a 28% increase in paid search conversions.

Windstream

Debbie Tarvin

Media Manager