Case Study: Leading Telecommunications Company increases average customer lifetime value by 15% with Visual IQ

Telecommunications Company Increases Average Customer Lifetime Value by 15%

Leading Telecommunications Company, a $2+ billion telecom and digital media leader, was managing paid search, online display, and email campaigns across multiple product groups but lacked a unified view of how those channels interacted. Using Visual IQ’s IQ Intelligence Suite, the company wanted to understand cross-channel performance and improve ROI and customer lifetime value.

Visual IQ integrated data from search, display, email, web, call center, and sales systems into a single interface, then used TrueAttribution and Audience IQ to measure channel impact and segment customers by LTV. As a result, the company optimized media spend and reduced low-ROI tactics, achieving an 18.2% year-over-year ROI increase and a 15% rise in average customer lifetime value—beating its goals with Visual IQ.