Case Study: Sungevity achieves higher marketing ROI with Visual IQ

Sungevity - Customer Case Study

Sungevity, the home solar energy company, needed a better way to measure the impact of its marketing across paid search, display, direct mail, referrals, and other channels. Before using Visual IQ, the company relied on flawed last-click metrics and manual data gathering, making it difficult to accurately optimize marketing spend and reduce the cost of an iQuote.

Visual IQ implemented its IQ Envoy and IQ Sage products with TrueMetrics attribution to consolidate data, model channel influence, and predict the best mix of tactics. As a result, Sungevity improved direct mail messaging, gained a clearer view of the full customer journey and sales cycle, made smarter budget decisions across digital channels and partners, and increased marketing ROI; Sungevity said the tools quickly paid for themselves through greater marketing effectiveness.

Sungevity

Patrick Crane

Chief Marketing Officer