Case Study: OMD OM Group achieves an 18% increase in conversions with Visual IQ

OMD Nets an 18% Increase in Conversions for Leading Financial Services Company

OMD OM Group worked with a leading financial services company that relied heavily on display advertising, but its old last-click measurement approach couldn’t show which ads, channels, or attributes were truly driving conversions. To get a clearer view of the customer journey and improve online media ROI, OMD turned to Visual IQ and its attribution capabilities.

Using Visual IQ’s IQ Envoy platform, OMD consolidated cross-channel performance data, analyzed conversion credit across placements and publishers, and optimized budget and media timing based on more accurate attribution insights. Visual IQ helped OMD identify the most influential ad attributes and, as a result, the client achieved an 18% increase in conversions versus the previous year.

OMD OM Group

J. Woody Meachum

Director, Digital Strategy