Case Study: Leading UK Retailer achieves a 36% reduction in CPA with Visual IQ

Leading UK Retailer Company - Customer Case Study

Leading UK Retailer, a fast-growing UK retailer with more than 600 stores, needed a better way to measure performance across its many digital marketing channels. Before working with Visual IQ, its team spent too much time manually consolidating data from search, display, social, email, retargeting, and partners, and relied on flawed last-click metrics that obscured the true impact of earlier customer touchpoints.

Visual IQ implemented its attribution management platform, including IQ Envoy and IQ Sage, to unify data, replace last-click reporting with TrueMetrics, and let marketers test “what if” spend scenarios. The result was a 36% reduction in overall marketing CPA, a 44% reduction in spend, and a 70% increase in ROI, while also improving collaboration and helping the retailer make better budget and partner decisions.