Case Study: Leading Financial Services Firm achieves 18% lower CPA with Visual IQ

Financial Services Company Enjoys 18% Reduction in Cost Per Acquisition

The Leading Financial Services Firm launched one of the industry’s first prepaid debit cards, but its marketers struggled to accurately measure how direct response TV, display, search, affiliate, and call center efforts contributed to conversions. Before working with Visual IQ and its IQ Intelligence Suite, the company relied on flawed last-click attribution and lacked a reliable baseline for cost per acquisition.

Using Visual IQ’s IQ Envoy and IQ Sage, the firm consolidated multi-channel data, identified the true value of TV buys, affiliates, and display advertising, and reallocated spend toward higher-performing tactics while cutting non-producing affiliates. As a result, the company reduced TrueCPA by 18% in the first quarter after optimization, with further gains expected as Visual IQ’s products continued to mature.