Case Study: Financial Services Company achieves 32% ROI increase with Visual IQ

Banking and Financial Services Company Nets 32% ROI Increase

Financial Services Company, a 100+ year old banking and financial services provider with more than 6,000 locations, was struggling to understand the combined performance of its paid search and online display advertising. Before working with Visual IQ, its marketers managed channels and business units in silos, limiting their ability to see cross-channel impact and optimize the customer conversion funnel.

Visual IQ implemented the IQ Intelligence Suite, consolidating data from AdWords, AdCenter, DoubleClick, and Mediaplex into a single view and applying TrueAttribution and TrueMetrics insights to measure performance across channels, campaigns, tactics, and business units. Over a three-year engagement, Visual IQ helped the company increase year-over-year monthly conversions by 21% and ROI by 32%, exceeding its goals for both conversions and ROI.