Case Study: B2B Manufacturing Company achieves 50% operational efficiency gains with Visual IQ

B2B Manufacturing Company Increases Operational Efficiency by 50%

B2B Manufacturing Company, a $10+ billion global electronics component manufacturer, needed a better way to measure and optimize the performance of its paid search, display, and email marketing across multiple regions, languages, product lines, and business units. Before using Visual IQ’s cross-channel marketing intelligence software, the company struggled to separate and analyze merged campaign data from shared ad accounts and reporting systems.

Visual IQ implemented custom data cleansing, normalization, and reporting rules to break out performance by division, business unit, and product line, then rolled the solution out globally in 11 languages. The result was a 50% increase in operational efficiency within two months and a 29% increase in ROI within six months, both exceeding the company’s goals.