Case Study: Milton Keynes Basketball Club launches a modern new website and identity with Visual Identity Creative

Milton Keynes Basketball Club launches new website and identity in 2022 with Visual Identity Creative

Milton Keynes Basketball Club, a community-focused organization aiming to make the city a major basketball destination, approached local vendor Visual Identity Creative. Their challenge was to launch a new website and undertake a complete rebrand to coincide with the return of senior men's basketball, moving on from their tired existing logo and identity.

Visual Identity Creative developed a new brand identity, including the new nickname "Breakers" and a logo incorporating local heritage. They built a mobile-first WordPress website featuring key sections for sessions, leagues, teams, and news, with functionality for the client to easily update fixtures and rosters. The solution included search engine optimization to ensure the site ranks for relevant local searches. The new on-brand and responsive website provides the club with a modern platform to engage its community and grow.

Milton Keynes Basketball Club