Case Study: Michael Jones Jeweller improves ecommerce usability and conversions with Visual Identity Creative's bespoke Shopify Plus website

Michael Jones Jeweller boosts online sales with Visual Identity's Shopify Plus migration

Michael Jones Jeweller, a century-old fine jeweller and co-operative based in Northampton and Banbury, faced the challenge of an outdated and unsupported Magento 1.9 e-commerce website. This platform was difficult for staff to manage and posed a security risk, making it a top priority to migrate to a modern solution to improve user experience, ensure safety, and grow their online sales. They commissioned Visual Identity to build a bespoke Shopify Plus website to address these needs.

Visual Identity developed a new, bespoke Shopify Plus website with a clean, modern design to replace the visually heavy old site. The solution featured high-quality imagery, intuitive product filtering, and a mobile-first approach to maximize conversions on all devices. The migration to Shopify Plus consolidated all sales channels and provided the client with improved reporting tools. As a result, Michael Jones Jeweller achieved a bold new online presence with improved usability and sales conversion tools. Visual Identity continues to provide ongoing support and optimization for the store.

Michael Jones Jeweller