Case Study: Treemily transforms genealogy into art with Visual Craft

Treemily builds a family tree art app over 11 experts with Visual Craft

Treemily, a genealogy startup, faced challenges in developing an application that could efficiently manage vast amounts of family data while providing an intuitive user interface and a unique, aesthetically pleasing artistic design. They partnered with the vendor Visual Craft for comprehensive application development to build a competitive platform that merged genealogy with art.

Visual Craft implemented a solution for Treemily that included a scalable data architecture adhering to the GEDCOM standard and a minimalist, user-friendly interface. They developed a unique art style for the trees and integrated strategic features like an affiliate program, promo codes, and gift certificates to drive growth. The result was a distinctive and successful application that allows users to easily create and order artistic prints of their family trees.

Treemily