Case Study: Coferral Launches a Multi-Role Talent Acquisition MVP with Visual Craft

Coferral cuts hiring company sign-up time by 60% with Visual Craft

Coferral, an innovative talent marketplace for startups, needed to turn its vision into a secure and scalable MVP platform. Their challenge was to build a trusted, colleague-endorsed referral system that integrated with existing ATS software to streamline hiring and reward users. Visual Craft was engaged to design and deliver this multi-role SaaS product.

Visual Craft designed a focused MVP with a smart referral engine and deep ATS integrations for platforms like Lever and Ashby. They built a secure, role-based architecture and provided users with actionable dashboards to track their activity and rewards. The vendor delivered the platform in under six months, achieving a 60% shorter sign-up flow for hiring companies and saving ~80% of admin time on job imports through automation.

Coferral